By the end of the lesson, students should be able to: Explain the meaning of international marketing -justify the reasons for international marketing
Students in groups share views on international trade and present in the class
Critical thinking and problem solving Communication and collaboration
Web resources Video link Web resources /site Audio visual resources Other instructional materials (display of import and export goods)
2
Importance of international market
By the end of the lesson, students should be able to: Highlight the importance of international market, differentiate between domestic marketing and international marketing
Students as a class, highlight the importance of international market Students in small groups compare the difference between Domestic and international marketing
Critical thinking and problem solving Communication and collaboration
Web resources Video link Web resources /site Audio visual resources Other instructional materials (display of import and export goods)
3
International Trade system-import and export trade
By the end of the lesson, students should be able to: Discuss international trade Compare the activities of import and export trade
Whole class brainstorm on international trade Students in groups discuss the activities of import and export trade
Critical thinking and problem solving Collaboration and communication
Web resources Audio visual resources Other instructional materials (real imported)
WKS
TOPICS
LEARNING OBJECTIVES
LEARNING ACTIVITIES
EMBEDDED CORE SKILLS
LEARNING RESOURCES
Goods, e..g. wristwatches, mobile phone, laptop, exported goods, e.g. smoked fish, crude oil, cocoa, rubber etc)
4
Market decision and reasons wider market escape from competition
Evaluate the reasons why wider markets escape from competition
Students as a class, discuss the reason why wider markets escape from competition
Critical thinking and problem solving Communication and collaboration
Web resources Video link Audio visual resources Other instructional materials (chart on products)
5
Features of international market
Elicit the features of international marketing Distinguish the advantages and disadvantages of international market
Students as a class draw out features of international marketing Students in groups, discuss the advantages and disadvantages of marketing
Critical thinking and problem solving Communication and collaboration
Web resources Audio visual resources Other instructional materials (magazines, newspaper (business New column)
6
Legal , social, cultural and demographic features of international market
Highlight the features of international marketing
Students as a class, highlight the features of international marketing
Critical thinking and problem solving Communication and collaboration
Web resources Audio visual resources Other instructional material (magazines, newspapers
WKS
TOPICS
LEARNING OBJECTIVES
LEARNING ACTIVITIES
EMBEDDED CORE SKILLS
LEARNING RESOURCES
7
Mid Term Break
8
Approaches to international market -adaptation to marketing plans for international market
By the end of the lesson, students should be able to: Evaluate the various approaches on-entering international marketing Explain reasons for adaptation in international market
Whole class discuss the various approaches to entering the international market Students as a class explain the reason for adaption in the international market
Critical thinking and problem solving Communication collaboration
Web resources Video link Audio visual resources Other instructional materials (pictures of foreign products)
9
Regulations guiding international market
By the end of the lesson, students should be able to: Writes out the rules that guide international marketing
Whole class writes out the rules that guide international marketing
Critical thinking and problem solving Communication and collaboration
Web resources Video link Audio visual resources Other instructional materials (extracts from business news)
10
Information and communication technology in international marketing (ICT)
By the end of the lesson, students should be able to: Discuss the meaning of ICT Discuss the advantages of ICT in international marketing Practice the use of internet facilities
Whole class discuss the meaning of ICT Students in groups visit the school ICT room to use the system to visit website of various international marketing on the internet Students as a class, discuss the advantages of ICT in international marketing
Critical thinking and problem solving Collaboration and communication
Web resources Video link Audio visual resources Other instructional materials (computer system/laptop, mobile phone)
11
Revision
12 13
Examination
ACHIEVEMENT STANDARDS FOR SS3 FIRST TERM
At the end of the term, students are able to:
Explain international marketing?
Itemize the reason for international marketing
State (five importance of international marketing
Differentiate between domestic & international marketing
Explain international trade system
Give examples of import & export trade in Nigeria
State the features of international market
Outline the major approaches to international market
Highlight & Discuss the various regulations guiding international marketing
Discuss the approaches application in entry international marketing
Access Free Marketing Scheme of work for SSS3. Lagos State Marketing Curriculum for Secondary School. SS3 Schemes of Work.
Marketing Scheme of Work SSS3 Second Term
WKS
TOPICS
LEARNING OBJECTIVES
LEARNING ACTIVITIES
EMBEDDED CORE SKILLS
LEARNING RESOURCES
1
Internet browsing and electronic marketing
By the end of the lesson, students should be able to Expound the term E-marketing Mention the advantages and disadvantages of E-marketing Outline various internet ethnics
Whole class discuss on E-marketing Students in small groups, mention the advantages and disadvantages of E-marketing Students as individuals, share views on E-marketing sites Students as a class outline various internet ethics
Critical thinking and problem solving Collaboration and communication
Web resources Video link Audio visual resources Other instructional materials (computer system/laptop)
2
Planning for a personal marketing outlet -source of fund
By the end of the lesson, students should be able to: Describe marketing outlet Examine the sources of funds for marketing business Point out the advantages and disadvantages of financing a marketing business with the help of family and friend
Whole class illustrate on marketing outlet Students in small groups visit marketing outlets in their locality Students as a class, identifies the advantages and disadvantage of financing a marketing business with the help of family and friend
Critical thinking and problem solving Communication and collaboration
Web resources Video link Audio visual resources Other instructional materials (picture of a shop/resource person
WKS
TOPICS
LEARNING OBJECTIVES
LEARNING ACTIVITIES
EMBEDDED CORE SKILLS
LEARNING RESOURCES
3
Identifying a good marketing location and setting up and operating a marketing outlet
By the end of the lesson, students should be able to: Give an amount on how to identify good marketing outlet Analyse how to set up and manage marketing outlet
Students in small groups visit various marketing outlet to identify good ones Students in pairs, analyse how to set up marketing outlet
Critical thinking and problem solving Creativity and imagination Communication and collaboration
Web resources Video link Audio visual resources Other instructional materials (pictures of a good marketing location)
4
Purchase and supply of goods merchandizing of goods and services
Justify the roles of marketing outline in the marketing of good and services
Students as a class explain the role of marketing outlet Students in small groups, correct to an outlet in their locality
Critical thinking and problem solving Collaboration and communication
Web resources Video link Web resources /site Audio visual resources Other instructional materials (display of different goods
5
Selling and bargaining skills
By the end of the lesson, students should be able to: Selling and bargaining skills Highlight various sales and bargaining techniques
Students in small groups discuss selling and bargaining skills Students in pairs, differentiate between selling skills and bargaining skills Students in small groups visit school tuck shop/food vendor to role play on sales end bargaining techniques
Critical thinking and problem solving Communication and collaboration
Web resources Audio visual resources Other instructional materials (display of
WKS
TOPICS
LEARNING OBJECTIVES
LEARNING ACTIVITIES
EMBEDDED CORE SKILLS
LEARNING RESOURCES
Consumer goods, e.g. carton, of noodles, beverages -organisational goods e.g. coca, cassava, etc)
6
Fund management
By the end of the lesson, students should be able to: -unfold the meaning of fund management Discuss the roles of technology in fund management
Student in small groups, discuss the meaning of fund management Students in groups, identify the roles of technology in fund management
Critical thinking and problem solving Communication and collaboration
Web resources Video link Audio visual resources Other instructional materials (ATM card, cheque/ loan form)
7
Mid Term Break
8-11
Revision
12-13
Examination
ACHIEVEMENT STANDARDS FOR SS3 SECOND TERM
At the end of the term, students are able to:
Discuss Electronic marketing
Enumerate five benefits derivable from electronic marketing
Outline sources of fund available for personal marketing
Itemize the features of good marketing outlet
Discuss the activities involve in managing marketing outlet
Highlight the process involves in purchase and supply of goods & services
Explain the various sales & bargaining skills
Define fund management
Explain the roles of technology in funds management
Access Free Marketing Scheme of work for SSS3. Lagos State Marketing Curriculum for Secondary School. SS3 Schemes of Work.