Marketing Scheme of Work SSS1 Lagos State

Access Lagos State Senior Secondary Marketing Scheme of work for SSS1. SS1 Syllabus –Schemeofwork

Table of Contents

SSS1 Marketing Scheme of Work First Term Marketing Scheme of Work SSS1 Second Term Marketing Scheme of Work SSS1 Third Term

SSS1 Marketing Scheme of Work First Term

WKS	TOPICS	LEARNING OBJECTIVES	LEARNING ACTIVITIES	EMBEDDED CORE SKILLS	LEARNING RESOURCES
1	INTRODUCTION TO MARKETING Meaning Basic Marketing Terms Needs, Wants, Demand, Products, Exchange, Transactions, Markets, Marketing.	By the end of the lesson, students should be able to: -describe the term Marketing.. -Unfold the basic marketing terms.	Students as a class, brainstorm on marketing Students in small group present on basic marketing terms.	Critical thinking and problem solving. Collaboration and communication	-WEB RESOURCES Video link (YouTube, Patrick Hitchin) Web resource/ site https://en.m.wikipedia.orghttps:courses.lumenlearnin AUDIO VISUAL RESOURCES – Other instructional materials. (Pictures.)
2	GOALS OF MARKETING AND FUNCTIONS OF Marketing	By the end of the lesson, students should be able to: – clarify and expound different Goals of Marketing System. – discuss the functions of Marketing.	Whole class examine the reality of marketing goals. Students as a class write the functions of marketing.	Critical thinking and problem solving. Communication and Collaboration	WEB RESOURCES Video link (YouTube: Toppr) – Web resource/ site www.yourarticlelibrary.com www.theinestorsbook.com AUDIO VISUAL RESOURCES -Other instructional materials.

HISTORY OF MARKETING IN NIGERIA

By the end of the lesson, students should be able to: -narrate the history of Marketing; – Colonial age. – Colonial era 1860 -1966 – Post Independence age to date.

Whole class critically analyse the history of marketing. Students in small groups debate on the differences between the post- independence era and present age.

Critical thinking and problem solving. Collaboration and communication

WEB RESOURCES
-Video link (YouTube: Simplilearn). – Web resource/ site (https://www.legit.ng) https://Nigerianfinder.com AUDIO VISUAL RESOURCES -Other instructional materials. (To show case primitive tools and modern means of advertisement).

WKS	TOPICS	LEARNING OBJECTIVES	LEARNING ACTIVITIES	EMBEDDED CORE SKILLS	LEARNING RESOURCES
4	MARKETING CONCEPTS	By the end of the lesson, students should be able to: Explicate Marketing Concept. – Outline and explain various marketing concepts. Production concept. Product concept Selling concept. Marketing concept.	Students in small groups, discuss on the concepts. Students as a class, write down observations on the concepts.	Critical thinking and problem solving. Collaboration and Communication	WEB RESOURCES -Video link. (YouTube, Cleverism). – Web resource/ site (https://www.iedunote.com, www@.nau.edu) AUDIO VISUAL RESOURCES -Other instructional materials (Display of different products e.g. computer, laptop, biscuits, beverages, sweets.)
5	THE SOCIETAL MARKETING CONCEPT	By the end of the lesson, students should be able to: – recapitulate Societal Marketing Concept: Consumer Orientation Approach Profit Orientations. – distinguish between production concept and product concept – differentiate between sales concept and marketing concept.	Students as a class, present views on the societal marketing concepts. Students in small groups distinguish between production concept and product concept.	Critical thinking and problem solving. Collaboration and communication	WEB RESOURCES -Video link (YouTube: B2B whiteboard) -Web resource/ site. www.mangementstude.com AUDIO V1SUAL RESOURCES. -Other instructional materials (Display of different products)

CLASSIFICATION OF PRODUCTS

By the end of the lesson, students should be able to: describe a product Identify the classification of products-consumer goods and industrial goods.

Students.in groups, distinguish consumer goods from industrial goods. Students in pairs, discuss the types of consumer products and industrial goods

Critical thinking and problem solving: Creativity and imagination. Collaboration and communication.

WEB RESOURCES -Video link (YouTube:-Toppr.., YouTube:- Doubtnu -Web resource/ site (www.economicsdisn.ne Https://en.m.wikipedia.com) AUDIO V1SUAL RESOURCES.

WKS	TOPICS	LEARNING OBJECTIVES	LEARNING ACTIVITIES	EMBEDDED CORE SKILLS	LEARNING RESOURCES
		Elicit types of consumer products and industrial products			Other instructional materials (display of different consumer goods and pictures of industrial goods
7	MID TERM BREAK
8	MARKETING MIX	By the end of the class, students should be able to: Relate the term marketing mix Identify and expound the four PS; product, price, place ,and promotion	Whole class discuss on the meaning of Marketing mix and the four ps. Group presentation of the four ps	Critical thinking and problem solving Collaboration	Web resources Video link (YouTube –mind tools)
9	MARKETING ENVIRONMENT	By the end of the lesson , student should be able to Appraise a good marketing environment highlight the factor affecting marketing environment.	Whole class brainstorm on marketing environment Student in small groups Student as a class identifies the difference between micro and macro factors	Critical thinking and problems solving Communication and collaboration	Web resources Video link
10	WHAT MARKET DO	By the end of the lesson student should be able to: Establish the action to be taken before marketing: Utilization of workforce. Production of quality goods and services managing Distribution network	Student as a class dramatize on sales mobilization Student in groups write their observation	Critical thinking and problem solving Collaboration and communication	Web resources Video link Audio visual resource
11	Revision
12 -13	Examination

ACHIEVEMENT STANDARDS FOR SS1 FIRST TERM

At the end of the term students are able to:

Highlight the goals of marketing
Describe the history of marketing from the post – independence
Explain the term marketing concepts
Differentiate between production concept and product concepts.

Marketing Scheme of Work SSS1 Second Term

Wks	TOPIC	LEARNING OBJECTIVES	LEARNING ACTIVITIES	EMBEDDED CORE	LEARNING RESOURCES
1	WELCOME TEST/MARKET	By the end of the lesson, students should be able to: Depict a market Categories market into two types- Consumer market and Organizational market Point out the major difference between consumer market and organisational market.	Whole class discussion on consumer market and organisational market. Some group of students visits a market place around their locality. Some group of students visit shopping mall around their locality. Students in groups differentiate between consumer market and organisational market.	Critical thinking and problem solving. Creativity and imagination. Collaboration and communication.	WEB RESOURCES Video link (You tube Invesopedia)Web resources/ site(https://www.britannia.com) AUDIO VISUAL RESOURCES Other instructional materials (Household products)
2	CHARACTERISTICS OF CONSUMER MARKET	By the end of the lesson, students should be able to: Analyse the various characteristics of consumer market Differentiate between consumer market and capital market.	Whole class analyses the various characteristics of consumer market Students as a class, write short note on the characteristics of consumer market Students in groups discuss on the differences between consumer market and capital market.	Critical thinking and problem solving. Communication and collaboration	WEB RESOURCES Video link (You tube Marketing international)Web resources/ site(https://www.marketingtutor.net) AUDIO VISUAL RESOURCES Other instructional materials (pictures)

3	TYPES OF ORGANIZATIONAL MARKET	By the end of the lesson, students should be able to: Enumerate and explain the types of organizational market	Students as a class, enumerate the types of organisational market Students in small groups, explain the types of organisational market	Critical thinking and problem solving. Communication and collaboration	WEB RESOURCES Video link (You tube Organizational structure)Web resources/ site(https://studylib.net) AUDIO VISUAL RESOURCES Other instructional materials (pictures of market place)
4	CONSUMER AND ORGANISATIONAL BEHAVIOUR	By the end of the lesson, students should be able to: Elicit the term: Consumer Behaviour Identify the factors that influence consumer behaviour	Whole class discussion on consumer behaviour Students in small groups, identify the factors that influence consumer behaviour.	Critical thinking and problem solving. Creativity and imagination. Collaboration and communication.	WEB RESOURCES Video link (You tube:. Organizational structure)Web resources/ site (https://courses.lumenlearning.com) AUDIO VISUAL RESOURCES Other instructional materials (magazines)

5	CONSUMER DECISION PROCESS	By the end of the lesson, students should be able to: Outline the stages in consumer decision process. Enumerate the key factor of consumer decision process.	Students in group share their experiences on the choice of products purchased. Students in small group enumerate the key factor of consumer decision.	Critical thinking and problem solving. Creativity and imagination. Collaboration and communication.	WEB RESOURCES Video link (You tube:. toppr)Web resources/ site (https://en.m.wikipedia.org) AUDIO VISUAL RESOURCES Other instructional materials (products)
6	ORGANISATIONAL BUYING BEHAVIOUR	By the end of the lesson, students should be able to: Justify the factors that influence organisational buying behaviour (internal and external factors)	Students as a class, debate on the factor that influence organisational buying. Students in small groups, differentiate between internal and external buying behaviour.	Critical thinking and problem solving. Collaboration and communication.	WEB RESOURCES Video link (You tube organisational buyer behaviour)Web resources/ site (https://link.springer.com) AUDIO VISUAL RESOURCES Other instructional materials (magazines)
7	MID TERM BREAK

8	ORGANISATIONAL BUYING BEHAVIOUR	By the end of the lesson, students should be able to: Discuss the factors that influence organisational buying behaviour (internal and external factors)	Whole class, discuss on the internal factor that influence organisational buying behaviour. Students as a class, list out the factors affecting buying behaviour.	Critical thinking and problem solving. Collaboration and communication.	WEB RESOURCES Video link (You tube %20cleverism)Web resources/ site (https://link.springer.com) AUDIO VISUAL RESOURCES Other instructional materials (magazines)
9	ORGANISATIONAL FACTOR	By the end of the lesson, students should be able to: Evaluate the influence of interpersonal and individual factors or organisational behaviour	Whole class evaluate on the influence of interpersonal and individual factor	Critical thinking and problem solving. Communication and collaboration Leadership and personal development	WEB RESOURCES Video link (You tube Organisational Success)Web resources/ site (https://pdfs.semanticscholar.org) AUDIO VISUAL RESOURCES Other instructional materials (magazines, catalogue, video clips)
10-11	Revision
12-13	Examination

ACHIEVEMENT STANDARDS FOR SS1 SECOND TERM

At the end of the lesson, students are able to:

Discuss on Consumer market and Organisation market
Discuss the characteristics of Consumer market
Outline and explain types of Organisational market
Explain consumer behaviour
Enumerate the factors that influence consumer behaviour
Explain the stages in consumer decision process
Highlight the external factors that affect organisational buying behaviour
Discuss the internal factors that may affect the organisation buying behaviour
Write short notes on interpersonal and individual factors that affects organisational behaviour

Marketing Scheme of Work SSS1 Third Term

WKS	TOPICS	LEARNING OBJECTIVES	LEARNING ACTIVITIES	EMBEDDED CORE SKILLS	LEARNING RESOURCES
1	Welcome Test/marketing planning process	By the end of the lesson, students should be able to: Depict marketing planning process Name and explain the key elements for marketing planning Analysis the importance of marketing planning	Students in groups discuss on marketing planning process Students in small groups, analysis the importance of marketing planning	Critical thinking and problem solving Communication and collaboration	Web Resources Other instructional materials (charts)

Marketing Research

By the end of the lesson, students should be able to: Elaborate the term marketing research Justify the reasons for marketing research Discuss the information required for planning

Whole class brainstorm on marketing research Students in small groups, justify the reasons for marketing research Students as a class discuss information required for planning

Critical thinking and problem solving Communication and collaboration

Web Resources Audio visual Resources Other instructional materials (extract from Business news)

3	Pricing	By the end of the lesson, students should be able to: Examine the purpose of pricing -evaluate the various pricing strategies	Students in small groups, role play on pricing strategy Students in groups evaluate the various pricing strategies	Critical thinking and problem solving Communication and collaboration	Web resources Audio visual resources Other instructional materials (extracts from Newspapers, catalogue, products price tags)
4	Price Determinants	By the end of the lesson, students should be able to:	Students as a class participate in discussion	Critical thinking and problem solving	Web resources Video link Youtube: Khan academy

WKS	TOPICS	LEARNING OBJECTIVES	LEARNING ACTIVITIES	EMBEDDED CORE SKILLS	LEARNING RESOURCES
		Outline and discuss various price determinants factors	Students in different groups, write down their points	Communication and collaboration	Web resources/site Audio visual resources (opinion polls)
5	Advertising	By the end of the lesson, students should be able to: -demonstrate the act of advertising -justify the roles/functions of advertising	Students in small groups, dramatise on advertising Students as a class discuss the roles and function of advertising	Critical thinking and problem solving	Web resources -video link Audio visual resources -other instructional materials (Newspapers, magazine, handbills, samples of products)

6	Advertising Media	By the end of the lesson, students should be able to: Explain the term advertising media -identify various advertising media Discuss the advantages and disadvantages of advertising media	Students in pairs, role play advertising media Students as a class listen to radio or TV jingles Students in small group discuss on the advantage and disadvantages of advertising media	Critical thinking and problem solving Communication and collaboration	Web resources Video link Web resources/site Audio visual resources Other instructional materials (Radio, Television, Newspapers, Magazines, Bill boards, handbill)
7	MID TERM BREAK
8	Promotion	By the end of the lesson, students should be able to: Elicit the term promotion -examine various forms of promotion	Students as a class: explain the term promotion Students in groups, examine various forms of promotion	Critical thinking and problem solving Communication and collaboration	Web resources Video link Audio visual resources Other instructional materials (products e.g. Toothpaste, exercise books, singlet)
9	Functions of promotion and merchandizing	By the end of the lesson, students should be able to:	Whole class analyse the function of promotion	Critical thinking and problem solving	Web resources Video link

WKS	TOPICS	LEARNING OBJECTIVES	LEARNING ACTIVITIES	EMBEDDED CORE SKILLS	LEARNING RESOURCES
		Analysis the functions of promotion Unfold the term merchandizing Point out the features of merchandizing (packaging, branding and labeling)	Students in groups discuss on merchandizing Students in small groups point out the features of merchandizing (packaging, branding and labeling)	Communication and collaboration	Audio visual resources Other instructional materials (Calendar, handbills, sample products
10	Continuous and functions off merchandizing	By the end of the lesson, students should be able to: Write the conditions for merchandizing -explicate the functions of merchandizing -evaluate scrambled merchandizing	Whole class write the condition for mechanizing Students in pairs evaluate scrambled merchandizing	Critical thinking and problem solving Communication and collaboration	Web resources Audio visual resources Other instructional materials (package, branded and labeled products)
11	Revision
12-13	Examination