FCT Senior Secondary School Teaching Scheme. SS 2 Marketing Scheme of Work Federal. Marketing concept- Schemeofwork.com
MARKETING SS 3 FIRST TERM TEACHING SCHEME
| WEEK | TOPIC/CONTENT | ACTIVITIES |
| 1 | Planning for a Personal Marketing outlet Sources of fund Identify a good market location | The teacher explains sources of funds for marketing outlets. The teacher explains methods of identifying good marketing locations. The students participates in discussion Instructional Materials Diagrams, Charts |
| 2 | Planning for a personal marketing outlet Setting up and operating a marketing outlet | The teacher organizes a seminar on setting up a personal marketing outlet Instructional Materials Resource persons |
| 3 | Purchase, supply and merchandizing of goods and services Purchase and supply of goods and services. | The teacher explains the process of purchasing and supplying of goods and services. The students listen and participates in discussion Instructional Materials Consumer goods |
| 4 | Purchase, supply and merchandizing of goods and services Selling and bargaining skills | The teacher discusses the methods of pricing. The Students demonstrate advertising skills Instructional Materials Organizational goods of various types. |
5 | Purchase, supply and merchandizing of goods and services Fund management. | The teacher explains how to manage funds appropriately. The students participates in discussion Instructional Materials Charts |
| 6 | Marketing mix (4 ps) Explanation of marketing mix(4Ps) Product and price | The teacher explains marketing mix and explains product and price The students participate in the discussion Instructional Materials – Products of different kinds – Charts |
| 7 | Marketing Mix (4Ps) Cont. Explanation of promotion and place | The teacher explains promotion and place extensively. The students participate in discussion Instructional Materials – Market/shops – Radio advert – Pictures |
| 8 | Distribution (types and functions) Distribution – Meaning Types of distribution | The teacher defines distribution and explains the types of distributions Instructional Materials – Charts – Magazines – Pictures |
| 9 | Distribution Cont. Channels of distribution | The teacher guides students to discuss the channels of distribution and to identify The students asks questions Instructional Materials – Magazines, pictures, charts |
10 | Merchandising Merchandising – MeaningFeatures of merchandising | The teacher demonstrates packaging, branding and labeling of products. The students observe teachers demonstration Instructional Materials – Handbills, flyers, Magazines |
| 11 | Elements of marketing Marketing –MeaningDifferences between marketing and selling. | The teacher explains marketing, explains differences between marketing and selling. The students participate in discussion. Instructional Materials – Productions, demonstrations, chart. |
| 12 | Revision | |
| 13 | Examination |
FCT Senior Secondary School Teaching Scheme. SS 2 Marketing Scheme of Work Federal. Marketing concept- Schemeofwork.com
MARKETING SS 3 SECOND TERM TEACHING SCHEME
| WEEK | TOPIC/CONTENT | ACTIVITIES |
| 1 | Marketing Concepts Meaning of marketing concept Concepts under which organization conducts marketing activities The production concept The product concept The selling concepts Marketing concept. | The teacher discusses the various marketing concepts The students listen to the explanations Instructional Materials – Charts, products |
| 2 | Marketing Concept (cont.) The societal marketing conceptThe consumer orientationIntegrated organizational effortsProfit orientation | The teacher explains the various marketing concepts The students ask questions Instructional Materials – Chart, products |
| 3 | Business management Meaning of business management Business resourcesManMoneyMaterialsMachinesOpportunitiesBusiness Objectives | The teacher explains meaning of business management. The teacher explains business resources and business objectives Instructional Materials Charts, diagrams, calendars, materials of different kinds, machines |
| 4 | Revision and Examination |
FCT Senior Secondary School Teaching Scheme. SS 2 Marketing Scheme of Work Federal. Marketing concept- Schemeofwork.com
