Senior Secondary School Scheme of Work. SS 2 Marketing Scheme of Work Federal. Public relation – Schemeofwork.com
MARKETING SS2 SCHEME FIRST TERM
| WEEK | TOPIC/CONTENT | ACTIVITIES |
| 1 | Types and distribution Function of distribution. Meaning of distribution Types of distribution | The Teacher guides the students and gives the meaning of distribution Instructional Materials Material, magazines, diagrams, pictures etc |
| 2 | Types and function of distribution Cont. Channels of distribution Functions of distribution channels Choice of distribution channels | The Teacher explains the functions choice and distribution channels. Instructional Materials Diagrams, pictures   |
| 3 | Transportation Meaning Importance | The Teacher explains the meaning of transportation in marketing. The Teacher states the importance of transportation Instructional Materials Newspaper cutting pictures, map of Nigeria showing transportation routes , |
| 4 | Transportation Cont. Identification of major modes of transportation Land transportRoad and Rail transport Advantages and disadvantages of land transportation | The teacher identifies the major modes and illustrates on them. The teacher explains the advantages and disadvantages of land transportation Instructional Materials Map of Nigeria showing transport routes |
| 5 | Transportation (Water Transport) Meaning Types Advantages and Disadvantages | The Teacher explains the meaning of water transport and also engages the students in the disadvantages and disadvantages of it. Instructional Materials : – charts showing the advantages and disadvantages. |
| 6 | Transport by Air Meaning Advantages and disadvantages | The teacher explains the meaning and further highlights the advantages and disadvantages. Instructional Materials A Picture of an aeroplane. |
| 7 | Transport by Pipeline Meaning Advantages and disadvantages | Teacher explains the meaning and guides the students in meaning discussions on the advantages and disadvantages. Instructional Materials A pictures of a pipeline transport |
| 8 | Transportation Advantages of one mode over the other e.g advantages of Air over rail.The factors that determine the choice of transport. | The Teacher tells the students the advantages of Air transport over rail and also discusses the factors that determines the choice of transport Instructional Materials A chart |
9 | Documents used in transportation Documents used in transportation Terminologies used | The teacher explains the documents used in transportation and its terminologies. Instructional Materials A sample of bill of lading |
| 10 | Documents Used in Transportation Cont. Documentary creditBill of exchange Types of bill of exchangeOthers e.g charter | The teacher explains documentary credit, Bill of exchange and types. Instructional Materials A sample of Bill |
| 11 | Trade Meaning Types Features of home trade | The teacher explains trade, talks about the types and gives the features of home trade. Instructional Materials A trade chart |
| 12 | Trade Cont. Division of home tradeFunctions | The Teacher explains the division of home trade and its functions Instructional Materials A chart. |
| 13 | Revision and Examination |
Senior Secondary School Scheme of Work. SS 2 Marketing Scheme of Work Federal. Public relation – Schemeofwork.com
MARKETING SS2 SCHEME SECOND TERM
| WEEK | TOPIC/CONTENT | ACTIVITIES |
| 1 | Warehousing Meaning of warehouse and warehousing Factors that affect the location of warehouse | The teacher explains the meaning of warehouse and warehousing. The factors that affect the location of a warehouse. Instructional Materials A picture of a warehouse , magazines, etc. |
| 2 | Warehousing Cont. Functions Types of warehousingActivities of warehousing | The teacher explains the functions and types of warehousing. Takes students out on a visit to a warehouse. Instructional Materials Warehouse or a chart showing a warehouse |
| 3 | Structure and market unions for the sale of goods. Structure and market union for sale of goods Identification of channels or structure.For marketing primary and secondary and secondary products | The teacher explains primary and secondary products. Instructional Materials Invites a market union leader to discuss their roles in marketing process. |
| 4 | Structure and Market Unions for the Sale if Goods Cont. Market union involvement | The teacher takes students to visit a nearby market Instructional Materials Resource person |
| 5 | Roles of facilitators FacilitatorsRoles of facilitators in : food processing, industries, banks, co-operative societiesBasins and boardMicro finance companies | The teacher explains the meaning of facilitators engage students in the discussion on the roles of facilitators. Also guided students to role-play the roles of facilitators in marketing of primary and secondary products Instructional Materials Co-operative societies |
| 6 | Marketing of Mineral Products Minerals productsOil and non-oil product | The teacher explains the meaning of mineral products, oil and non-oil products Instructional Materials Map of Nigeria showing location of the mineral products |
| 7 | Marketing of Mineral products Cont. Methods of marketing mineral products | The teacher discusses the methods of marketing mineral products Instructional Materials The teacher states the channel of marketing the products |
| 8 | Market Segmentation CharacteristicsAdvantages | The teacher explains the characteristics of market segmentation and its advantages Instructional Materials A shop |
| 9 | Public Relation and Customer Services Definition Public relation mediaRole of public relations | The teacher defines public relation, the media and explains it role. A chart, calendar and magazines |
10 | Public relation and customer services Cont. Pre-sale services After-sale servicesImportance of customer services | The teacher explains pre-sale, after-sale and importance of customer services Instructional Materials Magazines , calendars |
| 11 | Revision and Examination |
Senior Secondary School Scheme of Work. SS 2 Marketing Scheme of Work Federal. Public relation – Schemeofwork.com
MARKETING SS2 SCHEME THIRD TERM
| WEEK | TOPIC/CONTENT | ACTIVITIES |
| 1 | Meaning and reasons for international marketing International marketingImportance | The teacher explains international marketing and its importance. Instructional Materials Trade journals, pictures, magazines etc |
| 2 | Meaning and reasons for international marketing Cont. International trade systemMarket decision and reason e.g wider market escape from competition | The teacher explains international trade system, market decisions and reasons Instructional Materials Magazines, internets, pictures Radio and television |
| 3 | Meaning and Reasons for International Marketing Cont. Features of international marketing-Economic political, legal ,social, cultural, geographic features | The teacher directs discussion on features of international marketing Instructional Materials Internets, Trade journals |
4 | Organizing for International marketing International marketing Approaches to international marketing | The teacher leads discussion onthe key approaches to entering international market Instructional Materials Pictures of foreign products catalogues |
| 5 | Organizing for International Marketing Cont. Adaptation of marketing plans for international marketing | The teacher guides discussion on restriction and rules involved in international marketing Instructional Materials Pictures of foreign products catalogues |
| 6 | Application of Information Communication Technology (ICT) in International Marketing Information and communication Technology in international marketing | The Teacher leads discussion on ICT in International marketing Instructional Materials – GSM, telephone and computer system |
| 7 | Application of Information Technology (ICT) in International Marketing Cont. Internet browsing electronic | The Teacher demonstrates the use of the internet in electronic marketing Instructional Materials Laptops, GSM, Computer |
| 8 | Application of Information Technology (ICT) in International Marketing Cont. Ethics and Internet | The Teacher guides students to use internet facilities Instructional Materials Website |
| 9 | International Trading Foreign tradeReasons for foreign tradeDifference between domestic and international trade | The teacher explains foreign trade, its reasons and the differences between domestic and international trade Instructional Materials A chart |
| 10 | Revision /Examination |
