Senior Secondary Nigeria Syllabus. Federal Marketing Scheme of Work for SS 1. Marketing Mix, What market do –Schemeofwork
MARKETING SS 1 TERM FIRST TERM
| WEEK | TOPIC/CONTENT | ACTIVITIES |
| 1 | Introduction to marketing *meaning of marketing | The teacher explains the meaning of marketing while the students listens attentively *charts *pictures |
| 2 | Introduction to marketing continued *marketing terms *needs, wants, demands, Products, exchange ,transactions Markets and marketing management. | The teacher explains the terms The students listen attentively and participate in discussion |
| 3. | Introduction to marketing continues *functions of marketing system -maximize consumption -maximize consumer satisfaction -maximize choice -maximize life quality -maximize profit | The teacher discusses the functions of marketing. The student participates in discussion. *magazines *pictures *charts |
| 4. | Introduction to marketing continued History of marketing in Nigeria . -colonial age 100AD to 1860 -colonial era 1860-1960. -post independence Age 1960 to date | The teacher gives a brief history of marketing. The students listens and participates in the discussion -Charts -Magazines |
| 5 | Marketing concepts Concepts under which organization conduct marketing activities.The production conceptThe product conceptThe selling concept | Teacher: The teacher discusses the various marketing concepts. Students:The students participate in discussion and asks questions Instructional Materials: – charts |
| 6 | Marketing Concepts Cont. Concepts under which organization conduct marketing activities. – The societal marketing concept – The consumer orientation – Integrated organizational efforts – Profit orientation | The teacher guides the students to state the differences. The students listen to the explanation and ask questions. Instructional Material – Charts |
| 7 | Market Segmentation Meaning Basic of segmentationGeographical Social-economicPsychographic Behavior Characteristics | The teacher discusses the meaning of segmentation, basis of segmentation and characteristics. The students listen and participate in the discussion |
| 8 | Classification of products Meaning of productClassification of product Industrial goodsConsumer goodsDifferences between goods and services | The teacher discusses products, leads discussion on product classification, guides the students to distinguish between goods and services. The students listen and participates in discussion Instructional Materials : – Pictures, charts, real objects , different products |
| 9 | Marketing Mix (4ps) Explanation of marketing mix(4ps)Identification of the 4ps of marketing.Product Price PlacePromotion | The teacher explains marketing mix(4ups). The Students listen and participate in discussions Instructional Materials – Real objects – Products (Consumer goods) |
| 10 | Marketing Mix (Cont.) Explanation of market Environment . | The teacher takes students to visit a market. The students visit a market Instruction Materials – Market/Shop |
| 11 | Marketing mix (Cont) Factors affecting market environment | The teacher guides the students to differentiate between factors affecting market environment Instructional Materials – Market/ Shop |
| 12 | What market do Actions before marketing e.g. mobilization of workforce | The teacher illustrates organizational activities Instructional Materials – School organizational chart |
| 13-14 | Revision & Examination | Revision & Examination |
MARKETING SS 1 SECOND TERM
| WEEK | TOPIC/CONTENT | ACTIVITIES |
| 1 | What markets do Explanation of operations of organizations and individual using organizational chartActions before marketing;Mobilization of forceUtilization of feedback Production of quality goods and servicesManaging distribution networksAdvertisement and promotion | The Teacher illustrates organizational activities with the aid of a chart. The Students observe teacher illustrations and participate in discussion. Instructional Materials – School organizational chart |
| 2 | Types of Markets Meaning of marketTypes of marketOrganizational marketConsumer market | The teacher explains consumer market and organizational market. The students listen and participate in discussion. Instructional Materials – Pictures and magazines |
| 3. | Types of market Cont. Types of organizational marketIndustrial Reseller Government market | The teacher guides the students on the different types of organizational market The students visits both consumer and organizational market Instructional Materials – Market place |
| 4 | Consumer behaviour and organizational behaviour Consumer behaviorFactors influencing consumer behaviourCultural factorsSocial factorsPersonal factors psychological factors | The Teacher explains consumer behaviour, directs the discussion on factors that influencing consumer behaviour. The Students listen and participate in discussion Instructional Materials – Charts, Video clips |
| 5 | Consumer behaviour and organizational behaviour Cont. consumer decision processProblem recognitionInformation searchEvaluation of alternatives Purchase decision Post purchase behaviour | The Teacher guides the students to list the stages in consumer decision process teacher guides the students to distinguishes between consumer behavior and organizational buying behavior Instructional Materials – Charts, catalogues, magazines. |
| 6 | Marketing Planning Process and Research Marketing planning processMeaning Key elements in marketing planning | The Teacher explains marketing planning process. The students listen and participate in class discussions Instructional Materials – Camera, publication and pictures. |
| 7 | Marketing Planning process and research Cont. Importance of marketing planMarketing research | The Teacher leads discussion on the importance of marketing plan and research. The students participate in class discussion. Instructional Materials – Questioning. |
| 8 | Marketing planning process and research Reasons for marketing researchGetting information for planning | The teacher demonstrates collection of information for planning assigns students to collect information for market planning The students observe teacher demonstration. Instructional Materials – Opinion polls , books, internet, survey on TV screen, questionnaires etc. |
| 9 | Pricing Definition Pricing strategiesHaggling, cost –plus etcPrice determinantsAbility to payCompetition Profit maximization | The teacher explains pricing and guides the students to discuss pricing strategies and determinants. The teacher also guides the students to design a product and determine it’s price. The students listen, design a product and determine it’s price Instructional Materials – Newspapers (column of business punch) News on price watch |
| 10 | Advertising Advertising Roles of advertising | The teacher explains advertising and directs discussion on the roles of advertising The students listen and participate in discussion Instructional Materials – News papers, magazines, catalogues |
| 11-12 | Revision /Examination |
MARKETING SS 1 THIRD TERM
| WEEK | TOPIC/CONTENT | ACTIVITIES |
| 1 | Advertising Advertising media Print Electronics | The teacher guides the students to discuss advertising media.. the teacher displays some newspapers and magazines adverts. The students observe displayed advert. Instructional Materials – News papers, magazines, Audio Tapes |
| 2 | Advertising cont. Advantages and disadvantages of each medium (Electronic media) | The teacher guides discussion on advertising media. The students participate in discussion. Instructional Materials – Audio tapes, TV and Radio, jingles |
| 3 | Advertising Cont, Advantages and disadvantages of each medium (Print media) | Teacher guides students on discussion. The teacher also guides the students to produce advert for placement on the school notice board. The Students observed displayed advert. Instructional Materials – News papers, magazines, catalogues, painting of school sign post. |
| 4 | Promotion Meaning of promotion Forms of promotionPricing –offCouponSalesman competitionLoyalty scheme | The teacher explains promotion and leads discussion on forms of promotion The Students listen and participate in discussion Instructional Materials – products e’g bags, belt, books etc |
| 5 | Promotion Cont. Forms of promotionPremium offersWords of mouthTrade-in-allowanceSampling Merchandising incentives Training schemes | The Teacher directs the students to promote the image of the school using word of mouth. The Students participate and promote the school image with the word of mouth. Instructional Materials – products e’g bags, cups, books, table etc |
| 6 | Promotion Cont. Functions of promotion | The Teacher leads discussion on the functions of promotion. The Students participate in discussion Instructional Materials – products e’g bags, bottles, books etc |
| 7 | Merchandizing Merchandising ; meaningFeatures of merchandising PackagingBranding Labeling | The Teacher displaced a package, branded and labeled products. The Students observe and handle displayed products. Instructional Materials – Calendars , magazines, catalogues, products |
| 8 | Merchandizing Conditions in merchandizing Ware housing costCost resulting from reduction in inventory valueTransportation cost etc | The Teacher displayed a packaged, branded and labeled products The Students observe and handle displayed products. Instructional Materials – Calendars , magazines, catalogues, products |
| 9 | Merchandizing Cont. Functions of merchandising Scrambled merchandising | The Teacher guides the students to produce a product, package and brand label it. The Students produce, package, brand and label a product. Instructional Materials – Calendars , magazines, catalogues, |
| 10 | Types and functions of distribution. Distribution Types of distribution Channels of distribution | The teacher guides the students to discuss distributions types and channels of distribution The students participate and listen attentively. Instructional Materials – Magazines, diagrams, Pictures. |
| 11 | Consumer behaviour and organizational behaviour Factors influencing consumer behaviorCultural factorsSocial factorsPersonal factorsPsychological factors | The Teacher directs discussions on factors that influence consumer behavior Instructional Materials – Catalogues, pictures, Charts |
| 12 | Revision | Revision |
| 13 | Examination | Examination |
